Director VP Product

Role & Responsibilities ● Stakeholder leadership across functions — Drive alignment across Product, Marketing, Sales, Data Science, CRM, and Business. Translate competing priorities into a coherent growth strategy and get diverse stakeholders moving in the same direction — this is the most critical and most complex part of the role. ● PM team building and mentorship — Build, mentor, and manage the revenue pod PMs. Set a high bar, create a culture of ownership and structured experimentation, and develop the next generation of growth PMs at PW. ● End-to-end revenue funnel — Own PW's unified growth charter, driving metrics across the full funnel: ● Acquisition: Signup success rate, CAC efficiency ● Activation: First session success, early engagement milestones ● Conversion: Free-to-paid conversion, checkout completion, funnel drop-offs ● Monetisation: ARPU, renewal rates, LTV/CAC ratio ● Upsell and cross-sell — Build upsell and cross-sell frameworks that surface the right offer to the right learner at the right moment — maximising lifetime value across PW's learning categories. ● Conversion optimisation and experimentation — Architect A/B and multivariate testing pipelines, pricing experiments, and personalisation engines to drive continuous funnel uplift. ● Unified revenue charter — Bring SalesTech, Ideal Candidate Strong Growth Product Leader / Growth PM / Monetisation Product Leader profile Mandatory (Experience 1) – Must have 11+ years of Product Management experience, with strong exposure to Growth, Revenue, Monetisation, Conversion or Consumer Growth charters Mandatory (Experience 2) – Must have led end-to-end growth funnels including lead generation → activation → free-to-paid conversion → checkout → upsell/cross-sell → renewal → customer lifetime value (LTV). Mandatory (Experience 3) – Strong hands-on experience in Conversion Rate Optimisation (CRO), A/B testing, funnel analytics, cohort analysis, experimentation frameworks and growth metrics ownership. Mandatory (Experience 4) – Must have experience building and scaling monetisation engines such as checkout optimisation, cart enhancement, subscription journeys, pricing strategy, cross-sell/upsell mechanisms and revenue-led product initiatives. Mandatory (Experience 5) – Strong experience owning growth KPIs like Signup Success Rate, Conversion %, ARPU, CAC, LTV, Renewal Rate and Funnel Drop-offs. Mandatory (Experience 6) – Must have led and mentored Product Managers / Growth Pods / Cross-functional Product teams and should have experience managing senior stakeholders. Mandatory (Experience 7) – Must have worked on high-scale B2C products/platforms (1M+ MAU preferred) with significant traffic and customer journeys Mandatory (Company) – Candidates from top consumer internet / B2C / EdTech / FinTech / E-commerce / Subscription businesses / high-scale digital platforms Preferred (Experience 1) – Experience with loyalty programs, retention loops, customer engagement journeys or repeat purchase frameworks will be highly preferred